Posted by admin | Posted in Volkswagen New Beetle | Posted on 24-08-2010
The quality of advertising is important for any company. How well a brand stands out and the catchiness of the idea or slogan is critical. For car companies, which have some of the biggest budgets among all advertisers, this amounts to hundreds of millions a year — and in a few cases, more than a billion dollars at stake.
For Volkswagen, which has an annual ad budget of around $250 million to $300 million (by comparison, about what Ford spends on national advertising for just its F-Series pickup truck) the pressure to perform is greater than most. As new VW ad agency Deutsch prepares to launch an ad campaign for the 2011 Jetta, it finds itself taking the baton not just from VW’s old agency, but from a history of advertising that many consider the best of all time.
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